How Collective added €800K in new ARR with People-Led Growth.
How Collective turned its creators, employees, customers and investors into a distribution engine, generating 600+ signups and demos, 213 new clients and €800K in new ARR.
new ARR
signups & demos
new clients
One brand. Three connected growth levers.
Content & Ecosystem Distribution
A content strategy built around Collective's target audience, activating creators, team members, customers and investors. Instead of a single company page, the entire ecosystem became a distributed content engine.
Thought Leader Ads
Posts from creators, employees, customers and investors amplified through LinkedIn Thought Leader Ads, building repeated exposure, brand familiarity and qualified demand.
Warm Outbound
Engagement signals identified prospects already interacting with the content, contacted through contextual warm outbound that connects content to sales conversations.
Different voices. One growth engine.
A few examples among the dozens of posts published every month, shown by contributor type.
Relevant external voices reaching Collective's ideal buyers.
Employees sharing their expertise and perspectives.
Real users sharing their experience with Collective.
Trusted voices amplifying Collective within their networks.
From people-led content to recurring revenue.
Atlas tracked the program end to end, from post and creator exposure to signups, demos and closed contracts, so every result could be traced back to a person and a post.
signups & demos
Qualified demand generated through the People-Led Growth motion.
new clients
Customers acquired during the campaign.
new ARR
Recurring revenue added through the program.
Your next growth channel is already around you.
Turn your team, customers, investors and creators into pipeline with Atlas.