ID
Iryna Desmarchelier
LinkedIn creator
“CONNECTER Claude À Linkedin en 30 SECONDES ?”
6281,793
View on LinkedIn
How Gojiberry went from €1M to €3.5M ARR in 3 months
How OBVIOUS helped Gojiberry build a People-Led Growth engine combining content, creators, LinkedIn Ads and intent-based remarketing.
3.5x
ARR growth in 3 months
€1MStart
Month 1
Month 2
€3.5MMonth 3
Company-wide ARR growth during the campaign period.
One strategy. Three connected growth levers.
01
Content & Distribution
A content strategy built around Gojiberry's buyers: educational content, AI prospecting use cases and practical lead magnets, distributed organically by relevant LinkedIn creators and Gojiberry's own team.
02
Thought Leader Ads
The posts were amplified through LinkedIn Thought Leader Ads, reaching target audiences repeatedly to build awareness and generate qualified traffic.
03
Intent-Based Outbound
High-intent audiences were activated from engagement signals, with warm outbound turning attention into conversations and pipeline.
The posts behind the growth.
A few examples among the dozens of posts published every month as part of the Gojiberry campaign.
HG
Harold Gardas
LinkedIn creator
“Arrêtez de payer des commerciaux. Claude vient de plier le game.”
3941,766
View on LinkedInJG
Jeremy Goillot
LinkedIn creator
“La prospection telle que vous la connaissez est morte.”
2031,302
View on LinkedInJP
Jonny Plein
LinkedIn creator
“We turned Claude COWORK + GojiberryAI into a LinkedIn SDR that runs 24/7.”
3261,006
View on LinkedInSS
Sheriff Shahen
LinkedIn creator
“I built 3 sales AI agents using Claude Opus 4.7 + GojiberryAI.”
476873
View on LinkedInMH
Michael Hoffman
LinkedIn creator
“R.I.P generic cold emails. GojiberryAI trained Claude on millions of outbound interactions.”
148997
View on LinkedInEvery number tracked in Atlas.
Atlas connected post and creator exposure with sign-ups, trials and revenue, so the move from €1M to €3.5M ARR could be measured end to end.
3.5x
ARR growth
Company-wide ARR growth during the campaign period.
€3.5M
ARR reached
Up from €1M before the People-Led Growth program started.
3 months
Campaign window
The period over which ARR grew 3.5x, tracked post by post.
