LR
Lauren Roth
LinkedIn creator
“Finding relevant Instagram and TikTok creators with Claude and Upfluence's data.”
How Upfluence generated $4.4M in influenced pipeline.
How we helped Upfluence turn industry creators, employees and LinkedIn Ads into a People-Led Growth engine.
$4.4M
influenced pipeline
237 deals
$620K
influenced revenue
57 won deals
18.3x
return on ad spend
$33.9K ad spend
One strategy. Three connected growth levers.
01
Content & Distribution
A content strategy focused on influencer marketing, creator discovery and AI-powered campaign management, distributed by relevant B2C influencer marketing experts, agency founders, agency professionals and Upfluence's own team.
02
Thought Leader Ads
Creator and employee posts were amplified through LinkedIn Thought Leader Ads to reach Upfluence's target buyers.
03
Intent-Based Outbound
People who showed intent, by liking, commenting or matching Upfluence's ICP, were warmed up with the brand and contacted through contextual warm outbound, turning engagement into sales conversations.
The posts behind the growth.
A few examples among the dozens of posts published every month by creators and the Upfluence team.
PS
Phoebe Sophia Russell
LinkedIn creator
“Launch influencer campaigns 10x faster with AI-powered creator vetting.”
TA
Tanya Alain
CMO, Upfluence
“Build influencer campaigns 10x faster with JAICE, Upfluence's AI.”
From LinkedIn attention to measurable revenue.
Atlas tracked the campaign end to end, connecting post and creator exposure with CRM opportunities and closed deals, to measure how People-Led Growth influenced Upfluence's pipeline and revenue.
$4.4M
influenced pipeline
237
influenced deals
$620K
influenced revenue
57
won deals
$33.9K
ad spend
18.3x
return on ad spend
